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PUBLISHER CALENDAR OF EVENTS MAKER HOW TO
PUBLISHER CALENDAR OF EVENTS MAKER PLUS
PUBLISHER CALENDAR OF EVENTS MAKER FREE

It’s also usually not necessary to produce all your content from scratch since we often leave heaps of valuable content just lying around. There’s a lot of focus on creating new content when we should really be focusing on creating more with less.

PUBLISHER CALENDAR OF EVENTS MAKER HOW TO

How to Build Your Content Calendar in 3 Easy Steps Step 1: Start with Existing Content Assets Instead, create a repository of content ideas that you can tap into whenever needed.įantastic! Now that we have all of that out of the way, let’s get to the good stuff: calendaring all of our amazing content.

Create a content repository: Don’t get stuck on ideas that you can’t implement immediately and don’t get hung up on the “we’ll never be able to do that” ideas.

We’re providing you with a baseline template and a proven process that we use for ourselves and Convince & Convert clients, but you should also play around with the approach and modify elements, as needed.

There’s no one right way to calendar your content: There are a million different methods, templates and approaches to take.

Iterate constantly: A content calendar is a living, breathing document, and it should change and grow as your content needs do.

Open your calendars to everyone: While not everyone should have the ability to edit a master content calendar, everyone should at least know where the content calendar is located and have viewing access.

Whether you plan content on a weekly, monthly or quarterly basis, depending on how quickly your industry or organization moves, there are several universal keys to content calendar success: The further ahead you plan, the better positioned you will be to produce a consistent flow of content.

That is precisely where content calendars come into play. It has to be done on a regular, ongoing basis.

PUBLISHER CALENDAR OF EVENTS MAKER PLUS

Instead, everyone needs to be on the same page with what content is being created, plus where and when it’s being published. Yes, amazing new ideas and brilliant sparks of creativity help, but we can’t rely on them alone. Inform the content creation workflow: Make sure you have your content ready in time to actually publish when needed.Ĭonsistency is insanely critical to content success.Spot content gaps: Gain a sense of what content still needs to be planned, with plenty of lead time to line up more content.Identify content milestones: Plan content around key events or important dates.Get a 50,000-foot view of content: Create a clear visual of how your content is distributed throughout the year.Gain inter-and cross-department alignment: Inform everyone about what is being published, when and where, so there are no surprises or duplication of efforts.We prefer a calendar-based format, as opposed to just creating a long list of content to be published, because it comes with several benefits: This allows you to visualize how your content is distributed throughout the year. We define a content calendar as a shareable resource that teams can use to plan all content activity.

The Definition of a Content Calendarīefore we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.

PUBLISHER CALENDAR OF EVENTS MAKER FREE

In this post, we provide a guide to building a content calendar, plus a free template for the year. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have for you here.

Even just opening a blank Excel spreadsheet can feel overwhelming. Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is.